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How do America’s most popular social networks compare?

TL;DR: Facebook dominates.

Facebook
Instagram
LinkedIn
Pinterest
Twitter
Snapchat
Published in collaboration with Duct Tape Marketing.
Monthly Active Users
In Millions

How often do users engage?

User Engagement

How are they split demographically?

American vs. International Users
Gender Distribution
Age Distribution

What share of U.S. demographics are using them?

Portion of Americans Using Social Media
U.S. Adults
Portion of Americans Using Social Media
By Age
Portion of Americans Using Social Media
By Income
Portion of Americans Using Social Media
By Education

The rise of social media continues.

No matter how you look at it, adoption is widespread.

Social Media Adoption
U.S. Adults
Social Media Adoption
By Age
Social Media Adoption
By Gender
Social Media Adoption
By Education
Social Media Adoption
By Income

And it’s not just the United States.

In fact, the U.S. is ranked 8th for its portion of adults who use social media.

Social Media Use by Country

Meanwhile, users are accessing social media on their mobile devices at a growing rate as desktop use declines.

Device Trends